Purple Lens » SEM

Fort Lauderdale Search Engine Marketing

admin — Tue, 13 Jul 2010 05:25:08 +0000

http://www.googleinternetmarketingconsultant.com. A Fort Lauderdale Internet Marketing Company that provides cutting edge Search Engine Marketing and pay per click advertising in the Fort Lauderdale area.

Duration : 0:0:43

Technorati Tags: internet-marketing, Search Engine Marketing, Search Marketing, SEM

Meaningful online marketing metrics with Richard Zwicky, Eightfold Logic at SES Toronto 2010

admin — Tue, 13 Jul 2010 05:24:50 +0000

Bryan Eisenberg, professional speaker and best-selling author, interviews Richard Zwicky, Eightfold Logic, on the panel topic, meaningful SEM metrics at SES Toronto, 2010. Richard says when trying to understand and evaluate key metrics in paid search you need to look through the entire value-chain. The challenges of the changing marketplace make it difficult for online marketers to measure all channels equitably and fairly, including Social Media, email, newsletters, etc. Bryan highlights the importance of cross channel metrics. Richard describes an example of his working with a client who was struggling to find value after having invested in only one channel. But later, upon further examination, the client discovered that paid search traffic was driving their social and organic search, which was converting and providing measurable results. Richard goes on to talk about his company’s new name, Eightfold Logic. The company has just launched a new product, a dating service for marketers where the outcome is links as opposed to dates.

For more information on speaking at SES please visit: http://www.searchenginestrategies.com

Duration : 0:4:19

Technorati Tags: 2010, bryan eisenberg, eightfold logic, email, Internet, make money, metrics, newsletters, online marketing, online metrics, paid search, Richard Zwicky, Search, SEM, ses, ses toronto, Social Media

Using Social Media in a Public Relations Campaign at SES Toronto 2010

admin — Thu, 01 Jul 2010 15:29:08 +0000

Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using Social Media, in particular when it comes to relationship building.

For more information on speaking at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:3:6

Technorati Tags: Facebook, high road communications, howto, LinkedIn, Lisa Buyer, neil johnson, public relations, search butterfly pr campaign, SEM, SEO, Social Media, social media tools, telus, The Buyer Group, Twitter, youtube

How to Drive Free Traffic from the Search Engines

admin — Fri, 11 Jun 2010 04:00:33 +0000

SubHub (http://www.subhub.com) are experts at helping people make money from their websites. This easy to follow guide explains how the search engines find and rank your website and what steps you can take to increase the free search engine traffic your site receives.

Duration : 0:8:45

Technorati Tags: backlinks, Blog, blogging, Engine, Free, Google, Internet, Marketing, Search, SEM, SEO, subhub, Traffic, Website

Search Engine Marketing – SEM

admin — Tue, 08 Jun 2010 13:06:13 +0000

Alexis Siemon shares a simple technique that anyone can use to dive into Search Engine Marketing – no experience or technical skills needed!

Duration : 0:1:59

Technorati Tags: Early To RIse, SEM, SEO

Search Engine Marketing: 12 Campaign Mistakes to Avoid

admin — Thu, 03 Jun 2010 05:16:22 +0000

http://www.fathomseo.com/products/search-engine-optimization/ – Fathom SEO’s Mike Murray presents the top 12 SEO campaign killers. 12 campaign mistakes to avoid to ensure your Search Engine Marketing yields the best results. Learn the mistakes to avoid making when planning your own search campaign for your business. To learn more about Fathom SEO’s Search Engine Optimization services, visit http://www.fathomseo.com/products/search-engine-optimization/.

Duration : 0:6:27

Technorati Tags: 2.0, advertising, Engine, fathom, firms, Marketing, media, mike, murray, online, Optimization, PPC, Search, SEM, SEO, social, Web

Connected Marketing Week 2010 in San Francisco!

admin — Thu, 03 Jun 2010 05:16:20 +0000

The web is no longer just a huge collection of HTML pages linked together. It has become so much more. It is a network of networks of people who are constantly connected to each other: Connected, communicating and sharing.

Success in not only search marketing — but all of marketing — today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others. So ClickZ is leveraging the power of sister brand SES to bring together a community of organizations and events under the umbrella of Connected Marketing Week.

To learn more, please visit: http://events.clickz.com/connected-marketing-week/

Duration : 0:3:34

Technorati Tags: 2010, blogging, ClickZ, connected marketing week, email marketing, online marketing, san francisco, Search Marketing, SEM, sem training, SEO, ses

BizDevCo Labs-SEO Services in West Michigan-Overview

admin — Fri, 28 May 2010 20:37:17 +0000

BizDevCo Labs is a state of the art SEO and SEM (search engine optimization and Search Engine Marketing) company with a team of web designers, video optimizers, link building experts, and Social Media gurus on staff. Working with several of the top names in internet marketing today, BizDevCo Labs puts the latest SEO and SEM practices into play in real world scenarios that deliver highly qualified internet traffic to the website owner.

This video is a brief introduction to Search Engine Optimization and search engine marketing.

http://www.BizDevCoLabs.com

Duration : 0:3:49

Technorati Tags: bing, Google, grand rapids, internet-marketing, realtor, Search Engine Optimization, SEM, SEO, Traffic, web design, west michigan, Yahoo

Search Engine Marketing Business Blueprint: What Is It?

admin — Wed, 26 May 2010 18:35:27 +0000

Learn more: http://tinyurl.com/nuc6vg

Duration : 4 min 33 sec

Technorati Tags: SEM

SEO Home Page Workshop: Improving Your Home Page for Google – Search Engine Optimization

admin — Wed, 26 May 2010 07:13:27 +0000

Your home page is the crown jewel of your website. This vide is an excerpt from our ‘home page workshop’ which you can find on the JM Internet Group Website as a free video (www.jm-seo.org). In it, we compare / contrast three home pages for on page SEO. If you are into Google /’ SEO this is a great video to learn about how to optimize your Home Page for SEO.

Duration : 0:9:6

Technorati Tags: Google, internet-marketing, Search Engine Optimization, SEM, SEO