Purple Lens » Yahoo

‘Microhoo’ announces new options for advertisers and search marketers at SES San Francisco 2010

admin — Thu, 19 Aug 2010 19:25:35 +0000

Byron Gordon, SEO-PR, interviews Tamara Colagrossi, Group Product Marketing Manager, Search, Microsoft and Michael McMeekin, Senior Strategist Search Optimization & Strategy, Yahoo about the new Microsoft Yahoo search alliance. Tamara says this new partnership will create a powerful new option in the search marketplace for advertisers. This will, in turn, drive innovation and increase competition. With this partnership, Microsoft and Yahoo will own 30% of overall market share in the search space. In addition, this new alliance will deliver a marketplace with 158 million unique users who are conducting up to 4.8 billion searches a month, a big opportunity for advertisers to leverage adcenter to run all of their keyword campaigns and drive their optimization to save time and improve ROI. Michael goes on to talk about the benefits of Yahoo now powered by Bing and the combined capabilities of the Yahoo and adcenter platforms that will provide search ad distribution controls, domain blocking for search, and increased excluded term limits.

Duration : 0:4:18

Technorati Tags: 2010, ad distribution controls, adcenter, bing, domain blocking, excluded term limits, Google, michael mcmeekin, Microhoo, microsoft, online advertising, platforms, ROI, Search, Search Marketing, SEO, ses, ses san Francisco, tamara colagrossi, Yahoo

PHP Tutorials: Create a Search Engine (Part 4)

admin — Fri, 30 Jul 2010 18:44:32 +0000

Create a search engine for any purpose. This search engine can be implemented anywhere to search your website content, or to search pages on the web.

Duration : 0:9:12

Technorati Tags: ask, Engine, files, find, For, Google, help, jeeves, learn, learning, lesson, lessons, local, me, php, programming, Search, teach, teaching, tutorial, tutorials, url, video, videos, Yahoo

PHP Tutorials: Create a Search Engine (Part 1)

admin — Mon, 19 Jul 2010 01:35:17 +0000

Create a search engine for any purpose. This search engine can be implemented anywhere to search your website content, or to search pages on the web.

Duration : 0:7:14

Yahoo! Search Marketing: Web Video Launch

admin — Wed, 07 Jul 2010 23:13:58 +0000

Yahoo! Search Marketing just got easier with http://www.WebVideoLaunch.com from Last Second Media. If you seek Search Engine Marketing call 800-334-4500 for a free consultation. With Yahoo! Search Marketing we get you top spots on Google using web videos. Check out Web Video Launch at http://www.WebVideoLaunch.com. Yahoo! Search Marketing, Yahoo! Search Marketing, Yahoo! Search Marketing, Yahoo! Search Marketing, Yahoo! Search Marketing, Yahoo! Search Marketing, Yahoo! Search Marketing

Duration : 3 min 27 sec

Technorati Tags: Yahoo

Rhea Saves SEO, PageRank Details, On Google & Ask Search Ads

admin — Fri, 11 Jun 2010 04:00:25 +0000

http://www.SERoundtable.com – In this week’s recap I thank Rhea and the others who helped save the term “SEO” from being trademarked. Matt Cutts was interviewed by Eric Enge and he uncovered a nice amount of information, including PageRank information. A poll we published show only 13% felt Google PageRank was “very important.” Some are speculating that the Caffeine index is now live. Google has more issues that they had to deal with. Google opened up the “Google certified ad network” to all AdSense publishers. Google asks publishers if they would show pharmacy and alcohol ads. Ask Sponsored Listings is now hiding referrers. Google and Viacom go it in court over YouTube. SES NY is next week, we will be covering 41 sessions. In our logo roundups, Google showed the wrong colors on Hungary National Day. I also showed you the logos from St. Patrick’s Day and Google’s Pi Day logo. That was this past week at the Search Engine Roundtable.

Industry:
Why The SEO Industry Is Special : http://www.seroundtable.com/archives/021840.html

SEO:
SEOs Continue To Dissect Eric Enge’s Interview of Google’s Matt Cutts : http://www.seroundtable.com/archives/021846.html
301 Redirects Do Not Pass Full PageRank & Link Value : http://www.seroundtable.com/archives/021832.html
Only 13% Say Google PageRank is “Very Important” : http://www.seroundtable.com/archives/021906.html
More Google Caffeine Speculation : Is It Almost Live? : http://www.seroundtable.com/archives/021845.html

Searching:
Google’s Issue With Children Related Keywords : http://www.seroundtable.com/archives/021897.html

Google AdSense:
Google Opens 3rd Party Ad Networks To All AdSense Publishers : http://www.seroundtable.com/archives/021844.html
Google Polling AdSense Publishers on Showing Pharmacy Ads : http://www.seroundtable.com/archives/021827.html

Ask Sponsored Listings:
Ask Sponsored Listings Stops Sending Referrer Data : http://www.seroundtable.com/archives/021835.html

Legal:
Google & Viacom Go At It In Court Over YouTube : http://www.seroundtable.com/archives/021904.html

Conference:
SES NY 2010 Live Blogging Schedule : http://www.seroundtable.com/archives/021841.html

Search Logos:
Google Hungary Shows Italy’s Colors On Hungary’s National Day : http://www.seroundtable.com/archives/021838.html
St. Patrick’s Day Logos from Google, Yahoo, Bing & Others : http://www.seroundtable.com/archives/021848.html
Pi Day Logo from Google, DogPile Does Day Light Savings Time : http://www.seroundtable.com/archives/021826.html

Duration : 0:15:57

Technorati Tags: ask.com, bing, Google, pagerank, porn, SEO, viacom, Yahoo, youtube

Google SEO Update, Yahoo Update, Bing Fun & Google Local Blunder

admin — Tue, 08 Jun 2010 13:06:16 +0000

http://www.SERoundtable.com/ – This week, I try to get fancier with my video set up and integrate multiple video sources, including my monitor – let’s see how that goes. I posted the Google webmaster report for January. There were rumors Caffeine went live, but it did not. More people are seeing the Google blue Jazz interface. Malware is becoming a bigger and bigger issues. Was there a Yahoo Search update or was it the paid inclusion results being removed? Google’s local business privacy blunder caused some overall concern. Google may return the SEO and web design local pack? Bing says they are slow and recommends you spam Digg or Yahoo Buzz. Microsoft adCenter offered free clicks, well – not really. AdWords tests a CPA lead form and also click to call on mobile phones. Also, most PPCers have participated in bid wars, while most advertisers are not afraid to make changes to their accounts. Finally Googlers were working on New Years and Google animated their logo for Issac Newton. That was this past week at the Search Engine Roundtable.

Topic Details:

Google SEO
January 2010 Google Webmaster Report : http://www.seroundtable.com/archives/021461.html
Google Caffeine Results Now Going Live? : http://www.seroundtable.com/archives/021477.html

Google Search
Google’s Blue Interface (AKA Jazz) Being Seen By More Searchers : http://www.seroundtable.com/archives/021453.html
Malware in 2010 : Hiding in Google Search Results : http://www.seroundtable.com/archives/021451.html

Yahoo SEO
Yahoo Search January 2010 Update? : http://www.seroundtable.com/archives/021470.html
Yahoo Paid Inclusion Still Live? : http://www.seroundtable.com/archives/021452.html

Google Local
Google Sends Me & Others Wrong Local Business Center Reports : http://www.seroundtable.com/archives/021479.html
Google Back Tracks a Bit on Dropping SEOs & Webmasters from Local Results : http://www.seroundtable.com/archives/021476.html

Bing SEO
Microsoft Bing Says They Are “Fairly Slow” : http://www.seroundtable.com/archives/021475.html
Bing Recommends Submitting to Digg & Yahoo Buzz for Indexing Boost : http://www.seroundtable.com/archives/021460.html

adCenter
Microsoft adCenter Offering Free Search Ads Over New Years? : http://www.seroundtable.com/archives/021450.html

AdWords
Google AdWords Contact Form Extensions Beta : CPC Based CPA : http://www.seroundtable.com/archives/021472.html
Google To Offer Click-to-Call Search Ads On iPhone, Android & Palm : http://www.seroundtable.com/archives/021468.html
65% of PPC Advertisers Have Competed in Bid Wars : http://www.seroundtable.com/archives/021457.html
Most AdWords Advertisers Are Not Afraid to Make Changes To Campaigns : http://www.seroundtable.com/archives/021469.html

Misc
Yep, Googlers Working on January 1st, New Years Day : http://www.seroundtable.com/archives/021449.html
Isaac Newton 367th Birthday Brings Google’s First Animated Doodle (Logo) : http://www.seroundtable.com/archives/021448.html

Duration : 0:15:23

Technorati Tags: adcenter, adwords, ask, bing, Google, PPC, Search, SEO, Yahoo

JESSE BROWN: Does the Internet Make You Dumber?

admin — Sat, 05 Jun 2010 17:06:13 +0000

What does the Internet do to your brain? Intellectuals and writers such as Doris Lessing, Brian Cathcart and Nicholas Carr argue that the web is making us stupider, killing our attention spans, and filling our brains with inanities. Jesse Brown proves these points by arguing against them.

Duration : 0:2:58

Technorati Tags: attention, brains, Brian, brown, Canada, Carr, Cathcart, Doris, dumb, Engine, Google, Internet, jesse, Lessing, Nicholas, Ontario, Search, stupid, TVO, TVOntario, Yahoo

BizDevCo Labs-SEO Services in West Michigan-Overview

admin — Fri, 28 May 2010 20:37:17 +0000

BizDevCo Labs is a state of the art SEO and SEM (Search Engine Optimization and Search Engine Marketing) company with a team of web designers, video optimizers, link building experts, and Social Media gurus on staff. Working with several of the top names in internet marketing today, BizDevCo Labs puts the latest SEO and SEM practices into play in real world scenarios that deliver highly qualified internet traffic to the website owner.

This video is a brief introduction to search engine optimization and Search Engine Marketing.

http://www.BizDevCoLabs.com

Duration : 0:3:49

Technorati Tags: bing, Google, grand rapids, internet-marketing, realtor, Search Engine Optimization, SEM, SEO, Traffic, web design, west michigan, Yahoo

Paid search 101 update with Rob Wilk, Yahoo at SES New York 2010

admin — Wed, 26 May 2010 07:13:25 +0000

Erica Schmidt, iProspect, interviews Rob Wilk, National Director of Search Optimization Strategy, Yahoo at SES New York 2010 on the subject of advanced paid search tactics. Rob says because there is so much volatility in the market, it is healthier for you to understand it and operate within it rather than try and manipulate it. Also, good creative is most often overlooked and is critical to having a successful campaign. Rob discusses further the significance of implementing strong creative as part of your paid search campaign. Rob also shares the news about the new Yahoo Search Marketing Desktop and also Yahoos network distribution controls, which launched earlier this year

Duration : 0:3:6

Technorati Tags: 101, cost, cpc, creative market tactics, erica Schmidt, iprospect, microsoft, online marketing, paid search, paid search marketing, rob wilk, Volume, Yahoo

How to do Search Engine Optimization – From Start to Finish

admin — Sat, 22 May 2010 17:14:14 +0000

http://www.theseomethod.com/

The SEO Method is the ultimate step-by-step guide for mastering Search Engine Optimization. Follow it religiously and soon you’ll get tons of free traffic and be a search engine optimization king.

What is exactly in the SEO Method?

+ How to do article distribution
+ How to use blog marketing to the greatest effect
+ How social bookmarking and social networking can explode your traffic
+How to build a network of sites in your niche
+How to get 100s of automated links from directories
+How to submit your videos to 30 times the number of sites than previously

For the ultimate in search engine optimization visit:

http://www.theseomethod.com/

Duration : 0:4:15

Technorati Tags: Engine, Google, Internet, Marketing, MSN, Optimization, Search, SEM, SEO, Yahoo